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Ready to become everything you ever dreamed of? 

As seen on the premiere of MTV's hit series, Siesta Key.

Want to learn about the glittering world of Personal Branding, PR, Media, and get the inside scoop on how to position yourself? 

WHY US DARLING?

We’re Risk-Takers. Dream Weavers. Brand Builders. Barrier Breakers and Unrelenting Entrepreneurs. We slay at PR all day every day and have been for 22 years plus. Ok, we’ll say it, we’re the best in the game. #FACTS

We operate as behind-the-scenes gurus… behind the scenes and behind the headlines, bringing brands, leaders, CEOs, celebrities, and industry titans to the forefront on a daily basis. We are the ones to build their brands, conceptualize their strategies, communicate and tell their stories, manage their reputations, and fix problems when shit goes wrong. We are trusted confidants, teachers, leaders, and business mentors.

As entrepreneurs and Co-Founders of PR agency – Wunderlich Kaplan Communications, The Enternship, and the Pretty Electric podcast, we have been featured in Forbes, Inc. Magazine, The Huffington Post, TIME, Yahoo! News, NY Post, MONEY Magazine, Entrepreneur, The Daily Mail, Glamour and many more top media outlets across the world. 

We’ve represented groundbreaking scientists, A-list celebrities, Grammy award-winning artists, global pioneers, fashion icons, humanitarian renegades, social activists, and some of the greatest brands of the century. 

Building brands, creating people, and telling their stories to the world is WHAT WE DO! 

XOXO

Dara and Gwen

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WHO IS THIS COURSE FOR?

Are you ready to go big, stand out, master personal branding, climb the ladder of success and recognition? 

Hint hint… you can’t get to the first part without the latter. Are you ready to learn the ins and outs of the media by getting your story out and in front of the right people, the decision makers in life? 

Want to have a kick-ass network, get the raise, score the client, gain followers, and be remarkable? 

This is the course for you. 

What is Gwyneth without her beautiful blond locks? J.Lo without her derriere? Victoria Beckham without her signature smokey eye? Gwen Stefani without the abs of steel? 

Celebrities and Influencers are cashing in and making major dinero out of their curated brands. It’s about finding your je nais se quoi and your signature and making your stamp on the world. Then the most important part, getting the message out. 

 

The first order of business in your search for the spotlight is to start thinking of yourself as a product, a commodity, and a powerhouse brand. You, darling, will need to acquire your own set of golden arches and become as recognizable as Mcdonald’s, develop that je ne sais quois that will make people think—even subconsciously—of you every time they see it. 

 

You also need to be original. Imitation may be the sincerest form of flattery, but the public can spot a cheap knockoff a mile away. Your brand must be strong—and likable. In private you can be as quirky, odd, and contradictory as you want. But in the public eye, your brand should always come first. 

 

Once you pick your MO, we’ll show you how to use it to your advantage and keep up appearances, from creating a business card and letterhead to assembling your own press kit, honing your personal celebrity style, bulking up your social calendar to its desired A-list status, and asking for what you want without making apologies for it (it’s called being high-maintenance, and nothing’s wrong with that).

 

Without a personal brand, you are nobody and we mean that. Not to be rude but if you don’t tell the world who you are, then you are then letting random people tell your story and who you are to the world. We just can’t let that happen darlings, we must control the narrative and story of who we are. 


And the pièce de résistance? Getting your story and message out front and center to the RIGHT people, the people that will start to spread your message for you, your brand evangelists, if you will. And most importantly, the people that make the decisions, the people that sign those checks, honey. 

 

Join us for this 4-week course.

APPLY NOW !
Leaf

WHAT YOU’LL LEARN? A “BRAND” NEW YOU

What is Gwyneth without her beautiful blond locks? J.Lo without her derriere? Victoria Beckham without her signature smokey eye? Gwen Stefani without the abs of steel? Celebrities and Influencers are cashing in and making major dinero out of their curated brands. It’s about finding your je nais se quoi and your signature and making your stamp on the world. Then the most important part, getting the message out. 

The first order of business in your search for the spotlight is to start thinking of yourself as a product, a commodity, and a powerhouse brand. You, darling, will need to develop that je ne sais quois that will make people think—even subconsciously—of you every time they see it. 

Without a personal brand, you are nobody and we mean that. Not to be rude but if you don’t tell the world who you are, then you are then letting random people tell your story and who you are to the world. We just can’t let that happen darlings, we must control the narrative and story of who we are. 

And the pièce de résistance? Getting your story and message out front and center to the RIGHT people, the people that will start to spread your message for you, your brand evangelists, if you will. And most importantly, the people that make the decisions, the people that sign those checks, honey.  

Join us for this 4-week course.

Real
testimonials:

“Gwen and Dara capture the zeitgeist of American pop culture perfectly. Consider this program ‘the rules’ to gaining the popularity, fame, and fortune that you deserve.

 

“Some are born famous, some achieve fame, and some have fame thrust upon them. For the rest of us, this class is essential.”

What you will learn and do over the course of 4 weeks:

  • How to create a powerful personal branding vision for your life and business
  • Create a mission statement for your personal brand
  • Clarify a vision for your personal brand so that you know exactly where you’re headed with your branding and life goals
  • Define who you are and what you want to represent, even if you have to fake it til you make it in the beginning.
  • Find your unique value proposition- it’s what you uniquely have to offer!
  • Discover the key concepts of branding and positioning (and why the vast majority of people get it WRONG).
  • Find out how to create your brand’s “voice” so that you can upgrade it without losing your identity (HINT: this is KEY).
  • Create instant recognition even when you’re hiding in plain sight in a Yankees Cap and Prada Sunnies.
  • The magic of precision execution with your personal brand, from your story to your social media.
  • How to position yourself as an industry EXPERT with credibility- no matter what your field.
  • How to skyrocket your credibility and become more visible at work and in your social circle
  • How to become a master first impressionist.
  • How to position your amplifiers in your branding to create profitable and long-term connections. It’s about the money honey!
  • How to get your fabulous new story out to the right people.
  • Write a perfect email pitch that gets reporters’ attention and drives results